Brand Safety Policy – ViralAgain

Last updated: May 29, 2026

⚠ Not legal advice — draft only. This page is business-friendly draft language, not written by a lawyer. It contains placeholders [like this] and reflects common practice, not the law of any jurisdiction. A qualified attorney must review, complete, and tailor it (entity, governing law, operating countries, payment/payout/KYC providers, GDPR/UK GDPR, CCPA/CPRA, ePrivacy, consumer, tax, and AML/KYC rules) before publication.

Plain-English summary. We protect where your brand appears. Because we own and operate our channels, we control the environment and review all content before it runs. Advertisers can set their own controls — which channels and categories to allow or exclude, and a minimum publisher-quality tier. We classify content for suitability and act on violations. We can tell you exactly where your campaign ran.

Purpose. Set out how ViralAgain protects advertisers’ brands and keeps inventory safe — the controls, standards, and accountability.

Key sections

Principle (owned inventory)
Content review & classification
Advertiser controls
Publisher-network safeguards
Incident handling
Transparency / reporting

Representative clauses

2. Review & classification

All stories and creatives are reviewed and classified for brand-safety suitability before listing or launch. Classifications determine which advertisers may run alongside content.

3. Advertiser controls

Advertisers may include or exclude channels and content categories, set a minimum publisher-quality tier for network inventory, and choose stricter sensitive-content settings. Defaults apply unless changed.

4. Network safeguards

Publisher-network inventory is subject to vetting, quality scoring, and the Prohibited Traffic Policy. Advertisers may block specific publishers from a campaign.

6. Transparency

Because inventory is owned and operated, we can report where campaigns ran and provide a per-campaign quality report. Brand-safety incidents are investigated and remediated.

Clauses needing legal review

Any warranties / SLAs about brand-safety outcomes (avoid over-promising); liability for placements; alignment with Advertiser Agreement disclaimers.