Advertiser Agreement

Last updated: May 29, 2026

⚠ Not legal advice — draft only. This page is business-friendly draft language, not written by a lawyer. It contains placeholders [like this] and reflects common practice, not the law of any jurisdiction. A qualified attorney must review, complete, and tailor it (entity, governing law, operating countries, payment/payout/KYC providers, GDPR/UK GDPR, CCPA/CPRA, ePrivacy, consumer, tax, and AML/KYC rules) before publication.

Plain-English summary. This is the deal for advertisers. You fund and run campaigns; we deliver across owned channels and our vetted publisher network. You’re billed only for verified traffic — invalid traffic we filter is never charged. We measure with attribution you can reconcile, and you get a quality report. You’re responsible for your destinations, creative, and claims, and for following the Content and Brand Safety rules. Agencies acting for brands confirm they’re authorized to do so.

Purpose. Govern advertisers / agencies — campaign terms, billing on verified traffic, what they may run, attribution / measurement, and disputes.

Key sections

Scope & definitions
Campaigns & inventory
Pricing models & billing (verified only)
Attribution & measurement
Advertiser content/creative & destinations
Brand safety & targeting controls
Verification & invalid traffic (by reference)
Disputes & adjustments
Prepaid balance / credit
Agency terms
Term & termination

Representative clauses

3. Billing

You are billed only for verified activity under the applicable pricing model: CPC (per verified click), CPA (per verified action), affiliate commission (% of verified sale value), or sponsored content (flat campaign fee). Traffic identified as invalid by our verification systems is not charged. Charges are computed from rates in effect for each event at the time it occurred.

4. Measurement

We provide attribution via server-to-server postbacks and/or pixels within a campaign’s attribution window. You are responsible for correctly implementing tracking; for CPA campaigns, a verified test conversion is required before launch. Our reporting is provided in good faith and is intended to be reconcilable against your systems; minor variances may occur.

5. Advertiser content & destinations

You represent that your campaigns, creatives, claims, and destination pages are lawful, accurate, non-deceptive, and compliant with the Content Guidelines and applicable advertising law, and that the destination matches what was submitted for review (no cloaking).

8. Disputes

Good-faith disputes about verified activity must be raised within [X days]. We will review with reference to the campaign quality report and verification data; agreed adjustments are issued per the Refund Policy.

10. Agency

If you act on behalf of a brand, you represent you are authorized to bind that brand and are jointly responsible for compliance and payment.

Clauses needing legal review

Measurement/variance disclaimers; dispute window & adjustment mechanics; agency joint-and-several liability; advertising-law compliance (sector-specific: finance, health, etc.); credit-terms and late-payment provisions.